Nespresso Sustainability MBA Challenge 2014
“Pushing the boundaries of sustainable quality coffee sourcing”
The world’s leading premium portioned coffee brand Nestlé Nespresso interest in engaging with the academic world inspired 35 different MBA schools last year to take part in the first Nespresso Sustainability MBA Challenge.
It challenged students from all over the globe to come up with new, creative and fresh ideas for its Creating Shared Value Strategy. This principle, developed by Harvard Professors Michael Porter and Mark Kramer in 2006, maintained that companies had a responsibility to create and share value not just for shareholders but also for the communities in which they operated – from farmers through to customers and ultimately consumers.
The Challenge 2013 was a huge success, and as a result, Nespresso has decided to renew its long term commitment to the academic world by launching our Sustainability MBA Challenge for 2014.
We call on all MBA business schools around the world to join us once more for this exciting journey!
Latin America’s leading Business School INCAE, in partnership with Nespresso’s advisors the Sustainable Markets Intelligence Centre (CIMS) are organizing, managing and administering this global MBA Challenge. All information will be found through website sustainabilitymbachallenge.com on criteria, rules, FAQs, registration and much more. We invite you to visit regularly for updates on the next challenge.
- Invitation / launch to schools
- Schools registration (January 31st, 2013)
- Schools internal team selection (just 1 team/school)
- Team registration (February 14, 2013)
- Case study release: February 17, 2014
- Submission of team proposals: March 3, 2014
- 2 rounds of review by experts
- Final event