MBA Challenge 2015

Last year the world’s leading premium portioned coffee brand Nestlé Nespresso interest in engaging with the academic world inspired 86 different MBA schools to take part in the Nespresso Sustainability MBA Challenge third edition. See Challenge 2014 for case study topic, winners, prize, pictures and more.

It challenged students from all over the globe to come up with new, creative and fresh ideas for its Creating Shared Value Strategy. This principle, developed by Harvard Professors Michael Porter and Mark Kramer in 2006, maintained that companies had a responsibility to create and share value not just for shareholders but also for the communities in which they operated – from farmers through to customers and ultimately consumers.

Nespresso, in partnerhip with the Sustainable Markets Intelligence Centre (CIMS) and Latin America’s leading Business School INCAE organize and manage the global MBA Challenge. All information is available through the website  on criteria, rules, FAQs, registration and much more.

Note: For Swiss Universities who would like to register to the Challenge, please contact first the Swiss market at”

MBA Challenge 2015 – The process

  1.  Invitation / launch to schools (November 7th, 2014) Closed
  2. Schools registration (Deadline – January 29th)
  3. Schools internal team selection (just 1 team/school)
  4. Team registration (Deadline – January 30th) Closed
  5. Case study release (February 2nd, 6:00 p.m EST – Eastern Standard Time) Closed
  6. Submission of team proposals (2 weeks of preparation) (February 16th, 11:00 p.m EST – Eastern Standard Time)
  7. 2 rounds of review by experts
  8. Final event: June 3rd, 4th and 5th, Nespresso Headquarters, Switzerland