Nespresso Sustainability MBA Challenge 2014

“Pushing the boundaries of sustainable quality coffee sourcing”

The world’s leading premium portioned coffee brand Nestlé Nespresso interest in engaging with the academic world inspired 70 different MBA schools this year to take part in the Nespresso Sustainability MBA Challenge second edition 2014.

It challenged students from all over the globe to come up with new, creative and fresh ideas for its Creating Shared Value Strategy. This principle, developed by Harvard Professors Michael Porter and Mark Kramer in 2006, maintained that companies had a responsibility to create and share value not just for shareholders but also for the communities in which they operated – from farmers through to customers and ultimately consumers.

The Challenge 2013 was a huge success, and as a result, Nespresso has decided to renew its long term commitment to the academic world by launching our Sustainability MBA Challenge for 2014.

We call on all MBA business schools around the world to join us once more for this exciting journey!

Latin America’s leading Business School INCAE, in partnership with Nespresso’s advisors the Sustainable Markets Intelligence Centre (CIMS) are organizing, managing and administering this global MBA Challenge. All information will be found through website on criteria, rules, FAQs, registration and much more. We invite you to visit regularly for updates on the next challenge.

3 finalists will be invited to present to a group of the worlds leading business and sustainability experts at Nespresso MBA Challenge final event to be held in June 2014. The three best proposals will be invited to present in Europe and also have the opportunity to contribute to the development of Nespresso’s strategy.

The Prize for the winning team will be a week-long trip to one of Nespresso’s strategic sourcing countries, famous for its natural beauty, progressiveness on environmental sustainability and high quality coffee: Costa Rica. There you will visit coffee farms, millings, meet stakeholders in the coffee value chain and connect the challenges of your winning case study to the realities on the ground.

You can read the Case Study Backgrounder 2014

  1. Invitation / launch to schools (November, 2013)
  2. Schools registration
  3. Schools internal team selection (just 1 team/school)
  4. Team registration (February 17th, 2014)
  5. Case study release: February 19th, 2014
  6. Submission of team proposals: March 6th, 2014
  7. 2 rounds of review by experts
  8. Final event: June 13th, Nespresso Headquarters, Switzerland