Nespresso Sustainability MBA Challenge 2014
“Pushing the boundaries of sustainable quality coffee sourcing”
Early this year the world’s leading premium portioned coffee brand Nestlé Nespresso interest in engaging with the academic world inspired 70 different MBA schools this year to take part in the Nespresso Sustainability MBA Challenge second edition 2014.
It challenged students from all over the globe to come up with new, creative and fresh ideas for its Creating Shared Value Strategy. This principle, developed by Harvard Professors Michael Porter and Mark Kramer in 2006, maintained that companies had a responsibility to create and share value not just for shareholders but also for the communities in which they operated – from farmers through to customers and ultimately consumers.
Latin America’s leading Business School INCAE, in partnership with Nespresso’s advisors and the Sustainable Markets Intelligence Centre (CIMS), organized and managed the global MBA Challenge. All information was available through the website sustainabilitymbachallenge.com on criteria, rules, FAQs, registration and much more. We invite you to visit regularly for updates on the next challenge.
The 3 finalists were invited to present to a group of the worlds leading business and sustainability experts at Nespresso MBA Challenge final event last June 2014. The finalist Rollins Business School, Michigan University and Yale University had the opportunity to visit Nespresso Headquarters in Switzerland to contribute to the development of Nespresso’s strategy.
The Prize for the winning team will be a week-long trip to one of Nespresso’s strategic sourcing countries, famous for its natural beauty, progressiveness on environmental sustainability and high quality coffee: Costa Rica. There you will visit coffee farms, millings, meet stakeholders in the coffee value chain and connect the challenges of your winning case study to the realities on the ground.