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MBA Challenge 2016

“I am very well impressed by the seriousness and fairness of the evaluation process for the Nespresso Sustainability MBA Challenge. It has been designed in a very conscious way to identify potential conflicts of interest and offer a fair evaluation process for all participants in every step of the process. The Nespresso Sustainability MBA Challenge is an extraordinary way to offer “real world” experience in business and sustainability for MBA students by using a rigorous academic process. With its global reach, the Challenge offers the opportunity to deal with the real dilemmas global companies face in advancing towards more sustainable business.”

-Maria Emilia Correa, Challenge Judge and co-founder of Sistemas B

Prize 2016

Topic

How can Nespresso build sustainability into its luxury positioning to express brand meaningfulness?

In 2016, we had an exciting Sustainability MBA Challenge with 86 Universities from 28 countries submitted proposals to the Challenge. The countries where the schools came from were: Australia, Austria, Bangladesh, Bolivia, Brazil, Canada, China, Colombia, Denmark, Estonia, Finland, France, Germany, Hong Kong, India, Ireland, Israel, Italy, Malaysia, Mexico, Netherlands, Peru, Singapore, Spain, Sweden, Switzerland, United Kingdom and the United States.

See full Challenge 2016 case study here!

See full list of schools that participated last year in the Sustainability MBA Challenge 2016

Winners

The Winning Team

On behalf of the Nespresso Sustainability MBA Challenge co-organizers, CIMS, INCAE and Nespresso, we would like to congratulate the winning team from Saïd Business School for their success in this year’s Nespresso Sustainability MBA Challenge. The Perfecting the Positive Cup proposal went above and beyond, wowing the judges with its comprehensive, unique and innovative ideas. Judges were also incredibly impressed by the outstanding work submitted by runner up teams, INSEAD, France, Singapore and Nottingham University Business School, United Kingdom. Finally, we would like to thank the 86 teams from 28 different countries who participated for their contribution to this year’s challenge. We greatly appreciate all of your hard work, and encourage teams to continue exploring the world of sustainability!

The Proposal

Perfecting the Positive Cup: Digitally embedding sustainability in the brand

Perfecting the Positive Cup recognizes sustainability as an increasingly important driver for brand value throughout the world. It proposes seven recommendations across the following four value components: product experience; service; social media; and community connection. The recommendations aim to utilize sustainability as a key differentiator to increase new Club Member acquisition especially amongst Aspirationals, whilst delivering value through customer centricity and personalization to existing members. The product experience is extended through a digital ecosystem, which places the customer in a sensory immersion of Nespresso sustainability efforts. The ultimate objective of Perfecting the Positive Cup is to use innovation to make Nespresso the highest quality and most meaningful coffee brand.

The Event

Lawrence Pratt INCAE Business School; Saïd Business School, University of Oxford winning team: Safia Tapal, Sean Peters, Sonia Lipski, Neil Yeoh; Jean-Marc Duvoisin CEO Nestlé Nespresso.

Lawrence Pratt INCAE Business School; Saïd Business School, University of Oxford winning team: Safia Tapal, Sean Peters, Sonia Lipski, Neil Yeoh; Jean-Marc Duvoisin CEO Nestlé Nespresso.

Lawrence Pratt INCAE Business School; Saïd Business School, University of Oxford winning team: Safia Tapal, Sean Peters, Sonia Lipski, Neil Yeoh; Jean-Marc Duvoisin CEO Nestlé Nespresso.

Saïd Business School, University of Oxford team presenting in front of the judges.

Saïd Business School, University of Oxford team presenting in front of the judges.

Saïd Business School, University of Oxford team presenting in front of the judges.

Daniel Weston, General Counsel and Creating Shared Value (CSV) Director, Nestlé Nespresso; Ralf Seifert, IMD Business School and Swiss Federal Institute of Technology (EPFL); Lawrence Pratt, INCAE Business School; Andrew Seidl, Colorado State University; Jean-Noël Kapferer, HEC; Maria Emilia Correa, Universidad de los Andes, Sistema B, and Triciclos; Alfonso González Loeschen, Chief Customer Officer, Nestlé Nespresso; Polly Courtice, University of Cambridge Institute for Sustainability Leadership (CISL); Jean-Marc Duvoisin, CEO Nestlé Nespresso; Thomas Dyllick, University of St.Gallen; Henri-Claude de Bettignies, INSEAD and CEIBS.

Daniel Weston, General Counsel and Creating Shared Value (CSV) Director, Nestlé Nespresso; Ralf Seifert, IMD Business School and Swiss Federal Institute of Technology (EPFL); Lawrence Pratt, INCAE Business School; Andrew Seidl, Colorado State University; Jean-Noël Kapferer, HEC; Maria Emilia Correa, Universidad de los Andes, Sistema B, and Triciclos; Alfonso González Loeschen, Chief Customer Officer, Nestlé Nespresso; Polly Courtice, University of Cambridge Institute for Sustainability Leadership (CISL); Jean-Marc Duvoisin, CEO Nestlé Nespresso; Thomas Dyllick, University of St.Gallen; Henri-Claude de Bettignies, INSEAD and CEIBS.

Daniel Weston, General Counsel and Creating Shared Value (CSV) Director, Nestlé Nespresso; Ralf Seifert, IMD Business School and Swiss Federal Institute of Technology (EPFL); Lawrence Pratt, INCAE Business School; Andrew Seidl, Colorado State University; Jean-Noël Kapferer, HEC; Maria Emilia Correa, Universidad de los Andes, Sistema B, and Triciclos; Alfonso González Loeschen, Chief Customer Officer, Nestlé Nespresso; Polly Courtice, University of Cambridge Institute for Sustainability Leadership (CISL); Jean-Marc Duvoisin, CEO Nestlé Nespresso; Thomas Dyllick, University of St.Gallen; Henri-Claude de Bettignies, INSEAD and CEIBS.

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INSEAD team; Saïd Business School, University of Oxford team; Nottingham University Business School team; Emilie Dardaine, CIMS; Lawrence Pratt, INCAE Business School

Nespresso Shift by Nottingham University Business School

The Nespresso Shift offers a co-creation process with Club members intended to close the conceptual gap between sustainability and luxury thereby increasing brand meaningfulness. The process involves up-front messaging and calls to action so that members can take an active role and share the responsibility of driving the brand towards joint sustainability goals. Co-creation also intends to facilitate feedback so members can support, develop and challenge Nespresso initiatives in a secure environment. The ultimate objective is to maximize communications of Nespresso’s sophisticated sustainability programs by allowing members to shape the sustainability dialogue and together create a deeper sense of luxury.

Ncapsulate by INSEAD

The Ncapsulate is comprised of three initiatives: Better together; Know the Source; and Revival Coffee and is intended to complement the three pillars on which Nespresso’s business model is based. Better Together is a sustainability partnership program, which involves rewarding corporate and individual customers for the return of capsules. Its objective is to enhance customers’ understanding and involvement with Nespresso’s programs in order to implement brand meaningfulness into its luxury positioning. Know the Source addresses customers’ growing interest in knowing where the products they purchase come from. By allowing customers to meet the farmers behind their coffee, Nespresso is able to showcase its dedication to sustainably supply chains. Lastly, Revival Coffee intents to build on Nespresso AAA initiatives, by reviving coffee cultivation in regions impacted by civil unrest and physical disasters, whilst meeting the needs of Aspirationals who have an interest in social impact. The ultimate objective of Ncapsulate is to shift brand recognition for Nespresso from simply luxury to synonymous with luxury and sustainability.

List of judges of the final event

The final judging panel was selected specifically to ensure a mix of in-house expertise and Nespresso management, international development expertise and a broad and global-level range of socio-economic and environmental expertise in business and sustainability.

International experts:

Andrew Seidl

Dean Sanders

Henri-Claude de Bettignies

Jean Noel Kapferer

María Emilia Correa

Polly Courtice

Ralf Seifert

Tensie Whelan

Prof. Dr. Thomas Dyllick

Lawrence Pratt, Senior Lecturer at INCAE Business School, Costa Rica. (Judge non-voting and Facilitator)

 

Judges from Nestlé Nespresso:

Alfonso Gonzalez Loeschen, Head of International Marketing & Strategy, Nestlé Nespresso S.A.

Daniel Weston, General Counsel and CSV Director, Nestlé Nespresso S.A.

Jean-Marc Duvoisin, CEO, Nestlé Nespresso S.A.

Finalists

Nespresso, CIMS and INCAE are grateful with the 15 semi-finalist for their outstanding effort. The judges remarked that the quality and creativity of all the proposals in this round made final selection very challenging.

The three finalist teams traveled to Nespresso Headquarters in Lausanne, Switzerland last June. They had the occasion to present and convince a panel of international Judges of their proposal. This panel includes Nestlé-Nespresso top executives, high-level academics and sustainability experts.

INSEAD, France / Singapore

Nottingham University Business School, United Kingdom

Saïd Business School, University of Oxford, United Kingdom

 

Schools listed by countries’ alphabetical order

15 Semifinalists

Nespresso, CIMS and INCAE wish to thank all teams for their valuable participation in this year Challenge. The teams’ time and effort have been truly appreciated, and in particular their interest in Nespresso’s work to advance sustainability throughout its business.

Bard College, Bard Sustainability MBA, United States

Colorado State University, United States

IESE Business School, Universidad de Navarra, Spain

Indian Institute of Management, Shillong, India 

INSEAD, France / Singapore

Mannheim Business School, Germany

Melbourne Business School, University of Melbourne, Australia

Nottingham University Business School, United Kingdom

NYU Stern School of Business, New York University, United States

Rollins College, Crummer Graduate School of Business, United States

Saïd Business School, University of Oxford, United Kingdom

Schulich School of Business, York University, Canada

Universidad de los Andes, Colombia

Universidad Privada Boliviana, UPB, Bolivia

University of California, Irvine ,The Paul Merage School of Business, United States

MBA Challenge Reach

Map of the Sustainability MBA Challenge reach since 2013, 2014, 2015 and 2016. In 2013 we had 35 proposals, in 2014 70 proposals, in 2015 78 proposals and in 2016 86 proposals from University around the world.

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MBA Challenge 2015

Topic

How should Nespresso capitalize on the opportunities of the circular economy to build a premium proposition for aspirational consumers?

See Full Case Study 2015

In 2015, we had an exciting Sustainability MBA Challenge with 78 schools participating around the world. The countries where the schools came from were: Australia, Bangladesh, Bolivia, Bosnia and Herzegovina, Canada, China, Colombia, Denmark, Finland, France, Germany, Hong Kong, India, Ireland, Israel, Italy, Malaysia, Mexico, Netherlands, Peru, Scotland, Singapore, Spain, Sweden, Switzerland, United Kingdom and the United States.

Winner

Stockholm School of Economics, SSE, Sweden

Congratulations to the winning team for the excellent work, professionalism, creativity and enthusiasm showed during the final presentation in Lausanne, Switzerland!

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Stockholm School of Economics winning team.  From left to right (Clara Nordlander, Sandra Tersluisen, Bob den Hartog and Christopher Royle)

The winning proposal “The positive cup” is a detailed strategy that gives a complete roadmap focused on reducing and recycling and developed around four main areas:

  1. The innovative “Candy shop” initiative entails removing the sleeves where Nespresso capsules are packaged.
  2. Machines include a teller indicating the potential number of remaining cups to be done in order to maximize machine life usage.
  3. Machines are offered for sell or for rent.
  4. The Old for New concept with the replacement of an old machine for a new machine, old machines being recycled or refurbished.

A plan called Value Proposition 2.0 is proposed to launch the strategy first in Brazil.

The Nespresso Sustainability MBA Challenge co-organizers, CIMS, INCAE and Nespresso, want to extend their most sincere appreciation and recognition to the others finalist teams for their wonderful work!

We wish you all the best and encourage you to continue working in sustainability!

 China Europe International Business School, CEIBS, China

 Rollins College, Crummer Graduate School of Business, United States

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Finalists photo. From left to right: Lawrence Pratt, INCAE Business School.; CEIBS team (Vivian Han, Divya Joseph, Asier Guevara, Birottam Dutta).;  Stockholm team (Bob den Hartog, Christopher Royle, Clara Nordlander, Sandra Tersluisen).; Jean-Marc Duvoisin, CEO Nestlé Nespresso S.A.; Rollins team (Seonag Doherty, Kelly Krusoe, Leandra Lima and Christian Fielitz) and Emilie Dardaine, CIMS.

List of Judges of the final event

The final judging panel was selected specifically to ensure a mix of in-house expertise and Nespresso management, international development expertise and a broad and global-level range of socio-economic and environmental expertise in business and sustainability.

International experts:

Andrew Seidl

Gregory C. Unruh

Henri-Claude de Bettignies

Jules Hayward

Jean-Philippe Deschamps

Polly Courtice

Prof. Dr. Thomas Dyllick

Lawrence Pratt, Senior Lecturer at INCAE Business School, Costa Rica. (Judge non-voting and Facilitator)

Judges from Nestlé Nespresso:

Alfonso Gonzalez Loeschen, Head of International Marketing & Strategy, Nestlé Nespresso S.A.

Daniel Weston, General Counsel and CSV Director, Nestlé Nespresso S.A.

Jean-Marc Duvoisin, CEO, Nestlé Nespresso S.A.

Guests of honor:

José Lopez, Executive Vice President Nestlé S.A., Responsible for Operations.

Finalists

Nespresso, CIMS and INCAE are grateful with the 15 semi-finalist for their outstanding effort. The judges remarked that the quality and creativity of all the proposals in this round made final selection very challenging.

We would also like to Congratulate the three finalist teams that will travel to Nespresso Headquarters in Lausanne, Switzerland. They will have the occasion to present and convince a panel of international Judges of their proposal. This panel includes Nestlé-Nespresso top executives, high-level academics and sustainability experts.

We wish them success!

 China Europe International Business School, CEIBS, China

 Stockholm School of Economics, SSE, Sweden

 Rollins College, Crummer Graduate School of Business, United States

 Schools listed by countries’ alphabetical order

15 Semifinalists

Nespresso, CIMS and INCAE wish to thank all teams for their valuable participation in this year Challenge. The teams’ time and effort have been truly appreciated, and in particular their interest in Nespresso’s work to advance sustainability throughout its business.

After a strict process of first round of review, we are delighted to announce the 15 semi-finalist schools. Their proposals are now in the hands of international judges for the second round of review.

 University of Melbourne, Australia

 IBA, University of Dhaka, Bangladesh

 Schulich School of Business, Canada

 China Europe International Business School, CEIBS, China

 UCD Michael Smurfit Graduate Business School, Ireland

 IE Business School, Spain

 ESADE Business School, Spain

 Stockholm School of Economics, SSE, Sweden

 Cambridge Judge Business School, United Kingdom

 Aston Business School, United Kingdom

 Middlebury Institute of International Studies at Monterey, United States

 University of Michigan, Ross School of Business, United States

 Rollins College, Crummer Graduate School of Business, United States

 Yale School of Management, United States

 UC Berkeley – Haas School of Business, United States

Schools listed in the alphabetical order of their country

Prize 2015: Trip to Costa Rica

The winning prize for the Nespresso MBA Challenge 2015 was a trip to Costa Rica where the MBA students were able to meet key stakeholders in order to validate their strategy.

Map of schools participating in the Sustainability MBA Challenge 2015

Map of schools participating in the Sustainability MBA Challenge 2015. In 2013 we had 35 proposals, in 2014 70 proposals, and in 2015 78 proposals from University around the world.

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MBA Challenge 2014

Topic

Proposing an integrated end to end GHG strategy in Nespresso’s coffee supply chain

We had an exciting challenge with 70 schools / teams from all over the world. Countries include: Australia, Canada, China, Colombia, Costa Rica, Denmark, Finland, France, Germany, Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Peru, Singopore, South Africa, South Korea, Spain, Sweden, Switzerland, United Kingdom and United States.

Winners

University of Michigan, Ross School of Business, United States

Greetings to the winning team for the excellent job, professionalism and innovation shown during the final presentation.

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From left to right: Jean-Marc Duvoisin, CEO Nestlé Nespresso S.A.; winners: Luis Ordoñez, Kaitlyn Brown, Yodit Beyene, and (Santiago Proano not on the picture), University of Michigan, Ross School of Business; José Lopez, Executive Vice President, Operations, GLOBE, Nestlé S.A, Lawrence Pratt, INCAE Business School

The winning proposal “1 for 1 campaign” included a series of creative ideas aiming at reducing and offsetting carbon emissions. Their strategy was devised around three main activities including:

  • Use the point of machine sale, future Club Members’ first point of contact with Nespresso, to engage customers on carbon footprint issues. The team proposed an upfront offsetting strategy “One for One” – suggesting one acre or hectare of reforestation for each machine purchased.
  • Centralizing the wet milling process, reducing carbon emissions by 25% and increasing AAA coffee by 50%.
  • Planting indigenous trees at the coffee farms to provide more shade on 10% of the land.

The students also suggested the launch of ‘Shared Value’ Grand Cru, which would be included in every new machine that would highlight the high quality aspect of Nespresso coffee, while underlining the environmental sustainability and improved farmer income. (See the video and public note at The Guardian and Brand Channel)

We would also like to extend our gratitude and congratulations to the other finalist teams, for the outstanding job and creative ideas!

Rollins College, Crummer Graduate School of Management, United States

Yale University, Yale School of Management, United States

List of judges of the final event

The final judging panel was selected specifically to ensure a mix of in-house expertise and Nespresso management, international development expertise, coffee sector knowledge, and a broad and global-level range of socio-economic and environmental expertise in business and sustainability.

International experts:

  • Andrew Seidl, Professor, Colorado State University.
  • Gregory Unruh, Professor, Thunderbird School.
  • Henri-Claude de Bettignies, Professor, China Europe International Business School (CEIBS) and INSEAD.
  • Ioannis Ioannou, Professor, London Business School.
  • Kamran Kashani, Ph.D., International Institute for Management Development (IMD)
  • Caroline Holtum, Global Head of Content on Guardian Sustainable Business
  • Polly Courtice, Director of Cambridge Programme for Sustainability Leadership (CPSL)
  • Xavier Mesnard, A.T. Kearney, Global lead of the Strategic Operations Practice

Judges from Nestlé Nespresso:

  • Jean-Marc Duvoisin, CEO Nestlé Nespresso S.A.
  • Guillaume Le Cunff, International Marketing, Strategy & Sustainability Director Nestlé Nespresso S.A.

Guests of honor:

  • Jose López, Executive Vice President, Operations, GLOBE, Nestlé S.A.
  • Patrice Bula, Executive Vice President, responsible for the Strategic Business Units, Marketing, Sales and Nespresso at Nestlé S.A.

Facilitator, non-voting:

  • Lawrence Pratt, Director of the Latin American Center for Competitiveness and Sustainable Development (CLACDS) at INCAE Business School, Costa Rica.

Photos of the Final Event

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Winning team from University of Michigan, From left to right: Kaitlyn Brown, Luis Ordoñez, Terry Nelidov (team coach) and Yodit Beyene, (Santiago Proano not on the picture).

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Rollins College Team

From left to right: Jean-Marc Duvoisin, CEO Nestlé Nespresso S.A.; Rollins team: William Perico, Steven Minegar, Gabriela Chassagne, Sergio Abril, Rollins College, Crummer Graduate School of Management; José Lopez, Executive Vice President, Operations, GLOBE, Nestlé S.A, Lawrence Pratt, INCAE Business School

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Yale School of Management Team

From left to right: Jean-Marc Duvoisin, CEO Nestlé Nespresso S.A.; Yale team: Brendan Edgerton, Heather West, Sarah Smith, Susannah Harris, Yale University, Yale School of Management; José Lopez, Executive Vice President, Operations, GLOBE, Nestlé S.A, Lawrence Pratt, INCAE Business School

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Judges of the final event

From left to right: Jean-Marc Duvoisin, CEO Nestlé Nespresso S.A, Xavier Mesnard, A.T. Kearney, Global lead of the Strategic Operations Practice, Gregory Unruh, Professor, Thunderbird School, Andrew Seidl, Professor, Colorado State University, Kamran Kashani, Ph.D., International Institute for Management Development (IMD), Caroline Holtum, Global Head of Content on Guardian Sustainable Business, Ioannis Ioannou, Professor, London Business School, Polly Courtice, Director of Cambridge Programme for Sustainability Leadership (CPSL), Henri-Claude de Bettignies, Professor, China Europe International Business School (CEIBS) and INSEAD, Guillaume Le Cunff, International Marketing, Strategy & Sustainability Director Nestlé Nespresso S.A, José Lopez, Executive Vice President, Operations, GLOBE, Nestlé S.A, Lawrence Pratt, INCAE Business School

Prize 2014: Trip to Costa Rica

The winning prize for the Nespresso MBA Challenge 2014 was a trip to Costa Rica where the MBA students were able to meet key stakeholders in order to validate their strategy.

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Visit to the Carbon Neutral Unit at EARTH University. From left to right: Kaitlyn Brown, Emma Went, Santiago Proaño, Yodit Beyene, Luis Ordoñez and EARTH University profesor Edmundo Castro.

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Testing coffee in Coopedota R.L, Zona de Los Santos, Costa Rica. From left to right: Luis Ordoñez and Emma Went.

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Looking the amazing flora and fauna at Edgar Fernández farm. From left to right: Kaitlyn Brown, Juan Diego Roman (Nespresso) and Yodit Beyene.

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Visit at Edgar Fernández AAA farm, Piedades Sur, San Ramón. From left to right: Emma Went, Luis Ordoñez, Yodit Beyene, Kaitlyn Brown, Edgar Fernández (farmer) and Santiago Proaño.

Video of the visit

Schools participating around the world

Map of the schools participating around the world for Nespresso Sustainability MBA Challenge 2014. Map of schools. In 2013 we had 35 proposals, and in 2014 70 proposals from University around the world.

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MBA Challenge 2013

Topic

MBA Challenge 2013, Case Study

Securing the Long-Term Sustainable Future of Coffee Supply in Colombia

We had an exciting challenge with 35 schools / teams from all over the world. Countries include: Australia, Bolivia, Canada, China, Colombia, Costa Rica, Denmark, France, Honduras, India, Israel, Italy, Mexico, Netherlands, Peru, Russian Federation, South Africa, Spain, Switzerland, United Kingdom and United States.

 

Winners

Winner of the MBA Challenge 2013:

Rollins College, Crummer Graduate School of Business, Florida, United States of America

Congratulations to the winning team for the excellent work, professionalism and creativity shown during the final presentation.

The winning proposal “Grow Forward” is a multi-tiered strategy to attract and retain the next generation of Colombians as coffee farmers by ensuring that coffee farming is a profitable and sustainable economic activity today and in the future. The project’s primary goal is to diversify farmer income in order to provide an additional revenue source for families and to mitigate the seasonality of employment.

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The winners of the first annual Nespresso MBA Challenge, Nespresso and Nestlé Executives and INCAE and CIMS representatives.

We would also extend our gratitude and congrats to the others finalist teams, for the outstanding job!

Erasmus University, Rotterdam School of Management, Rotterdam, The Netherlands

University of Victoria, Gustavson School of Business, Victoria, Canada

Testimonials

“It has been such an enriching experience. We learned that it is never impossible to find solutions for big economic issues. By identifying the root-causes and addressing them effectively, small solutions will solve big issues.” said Lamar Chesney, member of the wining team of Rollins College.

Taylor Dalton, another team member, said “I have studied a lot of social enterprise aspects and have noticed over the years that this often remains a theoretical exercise. Lots of people talk about it, but do not put it into practice. It is truly inspiring to see that a large company like Nespresso is making tremendous efforts to effectively implement these sustainability programs. Being a part of that is just amazing.”

“This first edition of the sustainability MBA Challenge has brought us a lot of fresh thinking and innovative ideas. I find it heartening to see such a passion for sustainability and an advanced level of academic reflection coming from students from around the world,” said Jean-Marc Duvoisin, CEO of Nestlé Nespresso SA. “It is essential for Nespresso to engage with tomorrow’s sustainable business leaders to discuss their ideas to further improve our sustainability initiatives.”

“There are few companies that are willing to open up their supply chains for close scrutiny by students and academic experts. Nespresso is one of them. And with an inter-generational challenge such as the one they face on the coffee farms, what better way to bring in fresh ideas than to invite the next generation to help with the thinking,” said Liza Lort-Phillips, Executive Director, Sustainable Markets Intelligence Center (CIMS).

“The logic of the Challenge is to engage students on critical issues for Nespresso. Students bring fresh eyes, and the younger generation´s perspective. Because of where they are in their careers, the long-term view is all within their time horizon — it creates a very different look and dynamic.” said Lawrence Pratt, Executive Director of the Latin American Center for Competitiveness and Sustainable Development (CLACDS) at INCAE Business School.

“The Nespresso MBA Challenge offers a great opportunity for young talented MBA teams to provide concrete and practical recommendations to solving real world issues in the world of coffee. Nespresso is genuine in paying great attention to the suggestions of the MBA Teams and is looking for the creative solutions that will make real positive contributions to the stakeholders involved from the coffee beans to the coffee cup”, said Dominique Turpin, judge of the final event, President of IMD.

List of judges of the Final Event

The final judging panel was selected specifically to ensure a mix of in-house expertise and Nespresso management, international development expertise, coffee sector knowledge, and a broad and global-level range of socio-economic and environmental expertise in business and sustainability.

  • Jean-Marc Duvoisin, CEO Nestlé Nespresso S.A.
  • Guillaume Le Cunff, International Marketing, Strategy & Sustainability Director Nestlé Nespresso S.A.
  • Dominique Turpin, President of IMD, Lausanne Switzerland.
  • Vijay Sathe, Professor, Drucker School of Management, Claremont Graduate University.
  • Gregory Unruh, Professor, Thunderbird School.
  • Andrew Seidl, Professor, Colorado State University.
  • Ioannis Ioannou, Professor, London Business School.
  • Henry-Claude de Bettignies, Professor, China Europe International Business School (CEIBS) and at INSEAD.
  • Luis Fernando Samper, Chief Communications and Marketing Officer. Federación Nacional de Cafeteros de Colombia – Colombian Coffee Growers Federation – FNC.

Facilitator, non-voting

  • Lawrence Pratt, Director of the Latin American Center for Competitiveness and Sustainable Development (CLACDS) at INCAE Business School, Costa Rica.

Guests of honor:

  • Jose López, Executive Vice President, Operations, GLOBE, Nestlé S.A.
  • Patrice Bula, Executive Vice President, responsible for the Strategic Business Units, Marketing, Sales and Nespresso at Nestlé S.A.

Photos of the Final Event

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Trophy 2013

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Winning team, Rollins School of Management

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Finalist: University of Victoria

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Finalist: Rotterdam School of Management

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Members of the winning team celebrating

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Judges of the final event 2013

Prize 2013: Trip to Colombia

The winning prize for the Nespresso MBA Challenge 2013 was a trip to Colombia where the MBA students were able to meet key stakeholders in order to validate their strategy.

The Crummer Graduate School of Business team at Rollins College proposed a multi-tiered plan called the Grow Forward Initiative. The mission of the proposal is to attract and hold on to the next generation of Colombians as coffee farmers by ensuring it as a profitable and sustainable economic activity today as well as in the future. Creating a plan to ensure long-term sustainability of coffee farming in Colombia was not an easy task for the team.

The team’s final conclusion after the validation of its proposal in Colombia was: “Our trip to Colombia provided for by Nespresso was truly a priceless prize. Together, we learned the importance of true field research to understand specifics of an issue. It is obvious that change cannot be enacted in an academic vacuum but rather through a combination of research and real-life experiences. There is rarely a one-size fit all solution that can be applied. The keys to sustainability success in Colombian coffee growing will be adaptability and collaboration”.

Photos

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Visiting farms

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At an artisanal milling

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With the farmers and agronomist

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Coffee cupping test

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Coffee farms behind

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At the final presentation