Participants guide

General

The Competition is intended to provide a real-world experience for the students that will encourage healthy competition, professionalism and interaction by our future business leaders, both among themselves and with our business community. The Rules and Guidelines are not all encompassing and situations may arise that have not been covered. It is the expectation of the Organizers that any issues or disputes will be resolved in the spirit of the Competition. Competition is based on a system of honor whereby we expect participants to use their common sense in making this a fair competition. Strict adherence to the rules is therefore also required.

As part of its long term partnership with leading graduate business school INCAE Business School and CIMS (Sustainable Markets Intelligence Center), Nespresso has asked INCAE/CIMS to organize, manage and administer this global MBA Challenge on its behalf. All details related to registration and general conditions can be found on this website.

All final case submissions produced during the Case Competition are the rightful property of the organizers (CIMS/INCAE/Nespresso).

Official language of the competition is English. Therefore all communication and documents will be in that language.

The process

1. Registration opens (now closed): School and team registration opens in November 2016 through the website. Only one team is permitted per university to register. If more than one team from the same university wishes to participate, an internal competition is recommended in order to determine the team that will ultimately represent the university.

2. School registration deadline (now closed): The school must be registered by February 10th, 2017 by a university representative.

3. Team registration deadline (now closed): The team of four students must register by February 13th, 2017.

4. Case study release (March 13th, 2017): The MBA Challenge case study is released in March 2017. At this point, teams have two weeks to prepare and submit their proposals.

5. Webcast: March 24th: This year’s Challenge features a unique Webcaste, an opportunity to ask questions about the case study to Nespresso executives! Once the case study released, all participating students will be proposed to send their questions on the case study to the organizers -if they have- and Nespresso executives will answer them in a webcaste whose link will be sent to them.

6. Proposal deadline (April 2nd, 2017): Each team must submit its proposal by April 2nd, 2017.

7. Two rounds of review by experts (First round April 27th- Second round May 15th): The 15 semi-finalist will be announced on April 27th. Three finalists will be announced on May 15th. Team proposals will be reviewed by a panel of experts. The three semi-finalists will then be chosen to participate in the final event at the Nespresso Headquarters in Switzerland. 

8. Final event (June 19th, 2017): The final event will be on June 19th, 2017, Nespresso Headquarters, Switzerland. Flight transportation, food and hotel to attend the event will be paid for and arranged by the Challenge organizers.

Webcast

This year for the first time, if you need any clarification or additional information from Nespresso to solve the case, you will have the opportunity to ask your questions to Nespresso executives at Headquarters.

This is the following process:

  1. Team questions must be related to the case study.
  2. Maximum 2 questions per team is allowed.
  3. There must be one idea per question.
  4. Questions must be understandable, direct and accurate.
  5. Use 50 words maximum per question.
  6. Questions must be written in English.
  7. Questions must be sent by email with the school code in the e-mail subject line to contact@sustainabilitymbachallenge.com between March 13th and March 17th, 1:00 pm Eastern Standard Time (EST).

CIMS team will conduct a review of the questions received to ensure they comply with the above criteria. Questions that fail to meet the criteria will be disregarded, and the team will be informed. CIMS will classify the questions by topic.

Traceability will be ensured, and each question will always be accompanied by its school´s code. Nespresso will receive the questions by topic. Anonymity will be ensured. And in no case, Nespresso nor any judge will know which question come from which school. Nespresso will answer questions from each topic in a Webcast. The link will be sent to all participating students on March 24th.

Schools and teams

  • Registration to participate in the Challenge is open to top schools with MBA programs or other masters level degree programs (MM, MPA, MIB, MAS, etc).
  • In the case that more than one team in a given school wishes to participate, we encourage an internal competition to select the best team from the registered school as only one team per school can participate. Schools are responsible for designing their own process for fairly selecting the student team on their campus.
  • Schools wishing to get a case study from the previous years feel free to contact us at contact@sustainabilitymbachallenge.com
  • Should more than one team from the same school register for the Challenge, we will inform the teams and the university representatives, and formally request that they organize an internal competition to select the school “winner”.
  • There must be a faculty-level coach in charge of the team.
  • All teams must consist of four students (no more or less). Gender-balanced conformation of the teams is highly recommended.
  • Every team member must be formally and currently enrolled in the educational institution at the time of the case study release.
  • Students on each team must be MBA students or from other masters level degree programs (MM, MPA, MIB, MAS, etc).
  • Teams may include any combination of part-time and/or full-time students. Executive MBA students are not eligible.
  • The final event lasts 2 days and will take place in Switzerland, Nespresso Headquartes, June 19th. Flight, local transportation, food and hotel to attend the event will be paid for and arranged by the Challenge organizers.

Registration steps

  1. School registration should be done by a university representative, and not by a student.
  2. Within 72H the faculty sponsor will receive the school code by email, necessary for the team registration and for any communication with the organizers.
  3. Team members registration

What are the key factors in the selection process to get the right team? Here are some of the answers of coaches who participated…

  • Organize an internal competition right at the start of the academic year.
  • Teams judged on their analytical capabilities, creativity, presentation skills and complementary team composition.
  • Team balance – a mix of analytical and strategic thinkers.
  • Innovative students.
  • Students with experience in, or a demonstrated passion for, sustainability.

Guidelines on coach profile

There must be a coach in charge of each team. The coach should be a faculty member or an assistant professor. If a team cannot find one of the aforementioned options, they may rely on a university representative.

What is the profile of a good coach?

  1. Strong level of commitment
  2. Experience with case method -case writing or case-based MBA-
  3. Business-sustainability knowledge -social, environmental, labor, human rights, governance
  4. Experience with student and other case competitions
  5. Connections internally across university and an external network to bring sources to support students
  6. Could be a plus: consulting experience, project-management experience such as management of large research projects with tight deadlines and various actors

What are the coach´s key tasks?

  1. Motivate and guide the team
  2. Help the team select the right mix of skills and personalities
  3. Initial kick-off meeting with students
  4. Facilitate resolution of disagreements within team
  5. Access to university resources
  6. Leverage his/her network: suggesting specific external contacts and interviews
  7. Provide challenging feedback on the team ideas and overall proposal

For teams participating in the final event:

  • Coach can help with the communication and presentation aspects. This could be by connecting with a Communications Coach to give advice on PowerPoint design, executive writing, stand-up presentations, effective Q&A
  • Organize a practice presentation in front of experts in the case field

How much time did the coaches spend with the team?

  • Approximately between 2 to 4 meetings of roughly 60 minutes each during the two weeks of development of the written proposal.

The case study

  • The case study, elaborated by INCAE Business School in close collaboration with Nespresso, will be an unpublished and untested one.
  • It will be based on the results of extensive research carried out on Nespresso sustainable sourcing of coffee. This research is a product of a long term research partnership with Nespresso, CIMS, INCAE  and other organizations highly involved in the coffee sector and sustainability.
  • The school code must be used for all correspondence with the organizers of the challenge.
  • The case study will be released and sent by email to each registered team.

One case proposal per team

  • On-campus, student teams analyze the case study and devise an innovative solution to the problem posed.
  • All teams must certify, on the honor code of their school that the final submission is their original work. We expect students participating in the Challenge to demonstrate the greatest sense of fair-play and honesty.
  • Student teams can submit only one final response, a “solution” for the case study.
  • The written proposal must be submitted in English. Both American and British English are acceptable. Please send your proposal to the email contact@sustainabilitymbachallenge.com
  • The proposal must be submitted in both Microsoft Word and PDF format. Please use the school code in the file name.
  • Please do not write your University name or country anywhere on the proposal.
  • The cover must include the challenge title, proposal title, the school code, and date.
  • The proposal should be submitted in 11-point Arial font, 1.5 spacing, letter or A4 format, 2.5 cm for both left and right margins, and 2 cm for top and bottom margins.
  • It should not exceed more than 10 pages of text, including a one page executive summary.
  • You may include up to 3 additional pages that includes references or annexes and appendices supporting data/analyses.
  • References should be in standard academic format or ISO 690:2010.
  • Please put your school code in the email subject line when submitting your proposal.
  • Information not contained in the above points will not be considered, (for example, no external links).

Students and schools anonymity

  • Once registered, teams will be assigned a code to be used for all correspondence with the organizers of the challenge.
  • Students’ written proposal will be stripped of school names and made entirely anonymous to assure fairness and transparency of the process.
  • Proposals will be randomly assigned a code consisting of numbers and letters to avoid any potential bias among the reviewers.

2 preliminary stages of proposal review

The unique proposal sent by each team goes through a three stage evaluation: There are two preliminary stages followed by the final of the Nespresso MBA Challenge.

First stage 

  • The first stage of evaluation will be carried out based on a list of criteria. This shortlisting stage is designed to:

a) filter out cases that do not meet the minimum standards, and

b) identify the stronger, more innovative proposals.

  • The fifteen proposals with the best scores will continue to the next stage.
  • In case of a draw, all teams with a score equivalent to the tenth ranking will continue to the next stage.

The First Round of Judging Process

  1. Upon receipt from the teams, all cases are stripped of any identification that could link the proposal to the school.
  2. All cases are then assigned a unique, randomly generated code that is the ONLY identifier of the case throughout the Challenge.
  3. No reviewer at any time knows which school’s case he or she is reviewing
  4. In the first round, each case is reviewed and evaluated by no fewer than 4 individuals, including a member of the CIMS technical team, two selected evaluators, and at least one of the supervising professors from INCAE.
  5. Proposals are selected to continue based on the evidence in the solution of: demonstrated understanding of the business situation presented in the case, creativity/quality of the proposed management response to the situation, general feasibility of the proposed response, and the quality of the quantitative and qualitative analysis supporting the proposed response.
  6. Prior to being excluded from, or included in, the next round each case is discussed in a meeting of the entire review team, with a member of the CIMS technical team presenting the case and advocating for its inclusion.
  7. After this review process is concluded, and the proposals are formally validated to continue, the unique codes are used to identify in batch (to only one administrative person on the CIMS Team) which school’s teams will continue to the next round.
  8. The 15 proposals that continue to the Semifinal round remain anonymous, with their unique identifier number, still with no way for any proposal to be identified or otherwise connected to a specific team.

 

Second stage 

  • The second stage of evaluation will be based on a list of stronger and stricter criteria.  In general, these criteria will consider:
    • Demonstrated understanding of the case and the situation presented
    • Creativity of the proposed solution
    • Feasibility of the proposed solution for implementation
    • Quality of the analysis/effective use of data
  • Each proposal will be evaluated by multiple judges. The final score will be calculated as the average of their scores.
  • The teams with the three best scores will be invited to the final.
  • In case of a draw, all teams with scores equivalent to the third ranking will go through to the final.

The Second Round of Judging Process

  1. The 15 proposed case solutions, with their unique identifier only, are distributed to a judging panel consisting of academics, professionals, and business people all experts in fields related to the issues in the case.
  2. Each proposed solution is reviewed by at least two of these experts, and at least two supervising judges.
  3. Three finalists will be chosen using the same general criteria and consensus based process described above.
  4. After this review process is concluded, and the proposals are formally validated to continue, the unique codes are used to identify the identities of the schools and teams that will proceed to the final round.

Details of the finalists will be published on the website

  • Teams eliminated in the first and second rounds will be informed by email.
  • The top three student teams will be notified directly and arrangements will be made for them to attend the final round of the case competition.

Judges at 2nd round of review

International experts:

The international experts:

JUDGE SUSTAINABILITY MBA1-02Andy Seidl, Ph.D, Professor, Department of Agricultural and Resource Economics at Colorado State University. Dr. Andy Seidl has been Professor in the Department of Agricultural and Resource Economics at Colorado State University since 1997. He is also Senior Technical Advisor to the Biodiversity Finance Initiative (BIOFIN, UNDP-GEF) and was Head of the Global Economics Program for the International Union for Conservation of Nature from 2008-2012. Dr. Seidl focuses on natural resource based economic development. He works in communities and countries with natural wealth to identify strategies for people to improve management decisions, capture economic benefits and encourage environmental stewardship. His recent work has included valuation of ecosystem services, economic vulnerability to climate change, and international environmental and development policy. His work appears in professional journals including Ecological Economics, Journal of Regional Science, Journal of Environmental Management, Journal of Environmental Policy and Management, Ecosystem Services, Economic Systems Research and in popular press including New Europe, the OECD Observer and World Conservation. He has served as judge for the Nespresso Challenge since its inception in 2013.

JUDGE SUSTAINABILITY MBA1-05Dominique Turpin, Ph.D. Dominique Turpin served as IMD President from July 2010 until January 2017. He was also Nestlé Professor at IMD. He was previously the director of the IMD MBA (Master of Business Administration) and PED (Program for Executive Development). Professor Turpin has directed customized programs for companies such as Groupe SEB, Panasonic, Japan Tobacco International. He has extensive teaching, consulting and research experience in the areas of marketing and international strategy both in Europe and in Asia, particularly in the area of brand management, customer orientation and communications strategy. Dominique Turpin received his master’s degree from ESSCA in France. He earned a doctorate in economics from Sophia University in Tokyo, Japan. His current research focuses on brand management, and he has been widely published in more than 100 books, articles and case studies including the Financial Times, European Business Forum and MIT Sloan Management Review.

Frank

Frank Wijen, Ph.D. Associate Professor of Strategic Management at the Rotterdam School of Management, Erasmus University. His research focuses on different facets of sustainable business, including stakeholder influences on corporate environmental practices, voluntary sustainability standards, and self-regulation around transnational commons. Dr Wijen published in top-tier academic and practitioner-oriented journals. He was marketing manager of a globally operating textile recycling company and is owner-manager of an international trade firm.

JUDGE SUSTAINABILITY MBA1-04Henri-Claude de Bettignies, Ph.D. Henri-Claude de BETTIGNIES is Emeritus Professor of Asian Business and the Aviva Chair in Leadership and Responsibility, Emeritus, at INSEAD. He is also the Distinguished Emeritus Professor of Globally Responsible Leadership at the China Europe International Business School (CEIBS) in Shanghai, and currently Visiting Professor at the Graduate School of Business, Stanford University. Founder of the Euro-Asia Centre, he initiated and lead the development of INSEAD in Asia. He had been teaching ethics at the Stanford Business School (1988-2005), before moving to China to create (2005) and lead the Euro-China Centre for Leadership and Responsibility (ECCLAR) in Shanghai. He has published 7 books and many articles and is on the Editorial Board of six academic journals and on the Board of several corporations and non-governmental organizations.

JUDGE SUSTAINABILITY MBA1-08Polly Courtice, MA, Director of the University of Cambridge Institute for Sustainability Leadership (CISL). Ms. Courtice is also Founder Director of The Prince of Wales’s Business and Sustainability Programme, and Academic Director of the University’s Master of Studies in Sustainability Leadership. Ms Courtice is a member of the University’s Environmental Sustainability Strategy Committee, the Board of Executive and Professional Education, the Northwest Cambridge Quality Panel, and on the Judge Business School Executive Education Ltd (JBSEEL) Board. She is a Director of Jupiter Green Investment Trust and a Non-Executive Director of Anglian Water Services Ltd, and is also on the environmental/sustainability advisory boards for AstraZeneca, Freshfields Bruckhaus Deringer LLP, Lloyds Banking Group and Nespresso. In 2008 Ms. Courtice was made a Lieutenant of the Victorian Order (LVO) announced in the Queen’s Birthday Honours list. In 2015 she was awarded the Stanford Bright Award for her contribution to environmental sustainability.

JUDGE SUSTAINABILITY MBA1-11Tensie Whelan, M.A, Professor for Business and Society at NYU Stern School of Business and Director of the Stern Center for Sustainable Business and Clinical. Ms. Whelan has 25 years of experience working on local, national and international environmental and sustainability issues. As President of the Rainforest Alliance, she built the organization from a $4.5 million to a $50 million budget, transforming the engagement of business with sustainability, recruiting 5,000 companies in more than 60 countries Mrs. Whelan has been recognized by Ethisphere as one of the 100 Most Influential People in Business Ethics, and was the Citi Fellow in Leadership and Ethics at NYU Stern in 2015. She has also served on numerous nonprofit boards and corporate advisory boards.

JUDGE SUSTAINABILITY MBA1-01Thomas Dyllick, PhD, Professor of Sustainability Management at University of St.Gallen. Dr. Dyllick is Managing Director of the Institute for Economy and the Environment and University Delegate for Responsibility and Sustainability. He served 2 years as Dean of the Management Department (2001-2003) and 8 years as Vice President of the University (2003-2011). He has co-founded the World Business School Council for Sustainable Business and co-directed the 50+20 Initiative, a vision of management education for the world. He also is on the Executive Committee of the Swiss “Sustainability at Universities Program”.

 

Final round: Nespresso MBA Challenge final event

Final round procedure

  • Each team will be given 15 minutes to present, followed by a maximum 30 minutes of questions and answers with the Judges’ panel. Time limits will be strictly enforced.
  • The presentation must be given in English.
  • In the final Round, the judging panel will consider the submitted proposal, the presentation and the discussion (Q&A).
  • Teams will need to bring two flash drives where both the PowerPoint file and the Executive Summary are copied.
  • Computer and video projector will be provided by the organizers.
  • Please ensure that your presentation includes only relevant information and does not include information about your school.
  • Dress code is business attire.
  • All presentations will be professionally recorded. A copy will be distributed to all teams after all of their presentations have been made. No additional video or audio recording of presentations will be permitted.
  • The order of presentations will be determined by the Organizers.

Judges at final round

  • Judges are selected by the Organizers and are from the Nespresso Corporation and academic community.
  • One of the judges will be designated Lead Judge who will chair the question and answer session, lead the deliberations, cast the decisive vote in the event of a split panel and prepare an evaluation sheet for each team’s confidential use once the result has been determined.
  • Judges have a maximum of one hour to render their decision. The panel’s decision is final.
  • Scores allocated in the preliminary rounds will not count in the evaluation of the presentation in the final round.

List of judges 

International Judges

JUDGE SUSTAINABILITY MBA1-02Andy Seidl, Ph.D, Professor, Department of Agricultural and Resource Economics at Colorado State University. Dr. Andy Seidl has been Professor in the Department of Agricultural and Resource Economics at Colorado State University since 1997. He is also Senior Technical Advisor to the Biodiversity Finance Initiative (BIOFIN, UNDP-GEF) and was Head of the Global Economics Program for the International Union for Conservation of Nature from 2008-2012. Dr. Seidl focuses on natural resource based economic development. He works in communities and countries with natural wealth to identify strategies for people to improve management decisions, capture economic benefits and encourage environmental stewardship. His recent work has included valuation of ecosystem services, economic vulnerability to climate change, and international environmental and development policy. His work appears in professional journals including Ecological Economics, Journal of Regional Science, Journal of Environmental Management, Journal of Environmental Policy and Management, Ecosystem Services, Economic Systems Research and in popular press including New Europe, the OECD Observer and World Conservation. He has served as judge for the Nespresso Challenge since its inception in 2013.

JUDGE SUSTAINABILITY MBA1-05Dominique Turpin, Ph.D.  Dominique Turpin served as IMD President from July 2010 until January 2017. He was also Nestlé Professor at IMD. He was previously the director of the IMD MBA (Master of Business Administration) and PED (Program for Executive Development). Professor Turpin has directed customized programs for companies such as Groupe SEB, Panasonic, Japan Tobacco International. He has extensive teaching, consulting and research experience in the areas of marketing and international strategy both in Europe and in Asia, particularly in the area of brand management, customer orientation and communications strategy. Dominique Turpin received his master’s degree from ESSCA in France. He earned a doctorate in economics from Sophia University in Tokyo, Japan. His current research focuses on brand management, and he has been widely published in more than 100 books, articles and case studies including the Financial Times, European Business Forum and MIT Sloan Management Review.

Frank

Frank Wijen, Ph.D. Associate Professor of Strategic Management at the Rotterdam School of Management, Erasmus University. His research focuses on different facets of sustainable business, including stakeholder influences on corporate environmental practices, voluntary sustainability standards, and self-regulation around transnational commons. Dr Wijen published in top-tier academic and practitioner-oriented journals. He was marketing manager of a globally operating textile recycling company and is owner-manager of an international trade firm.

JUDGE SUSTAINABILITY MBA1-04Henri-Claude de Bettignies, Ph.D. Henri-Claude de BETTIGNIES is Emeritus Professor of Asian Business and the Aviva Chair in Leadership and Responsibility, Emeritus, at INSEAD. He is also the Distinguished Emeritus Professor of Globally Responsible Leadership at the China Europe International Business School (CEIBS) in Shanghai, and currently Visiting Professor at the Graduate School of Business, Stanford University. Founder of the Euro-Asia Centre, he initiated and lead the development of INSEAD in Asia. He had been teaching ethics at the Stanford Business School (1988-2005), before moving to China to create (2005) and lead the Euro-China Centre for Leadership and Responsibility (ECCLAR) in Shanghai. He has published 7 books and many articles and is on the Editorial Board of six academic journals and on the Board of several corporations and non-governmental organizations.

JUDGE SUSTAINABILITY MBA1-08Polly Courtice, MA, Director of the University of Cambridge Institute for Sustainability Leadership (CISL). Ms. Courtice is also Founder Director of The Prince of Wales’s Business and Sustainability Programme, and Academic Director of the University’s Master of Studies in Sustainability Leadership. Ms Courtice is a member of the University’s Environmental Sustainability Strategy Committee, the Board of Executive and Professional Education, the Northwest Cambridge Quality Panel, and on the Judge Business School Executive Education Ltd (JBSEEL) Board. She is a Director of Jupiter Green Investment Trust and a Non-Executive Director of Anglian Water Services Ltd, and is also on the environmental/sustainability advisory boards for AstraZeneca, Freshfields Bruckhaus Deringer LLP, Lloyds Banking Group and Nespresso. In 2008 Ms. Courtice was made a Lieutenant of the Victorian Order (LVO) announced in the Queen’s Birthday Honours list. In 2015 she was awarded the Stanford Bright Award for her contribution to environmental sustainability.

JUDGE SUSTAINABILITY MBA1-01Thomas Dyllick, PhD, Professor of Sustainability Management at University of St.Gallen. Dr. Dyllick is Managing Director of the Institute for Economy and the Environment and University Delegate for Responsibility and Sustainability. He served 2 years as Dean of the Management Department (2001-2003) and 8 years as Vice President of the University (2003-2011). He has co-founded the World Business School Council for Sustainable Business and co-directed the 50+20 Initiative, a vision of management education for the world. He also is on the Executive Committee of the Swiss “Sustainability at Universities Program”.

JUDGE SUSTAINABILITY MBA1-09Lawrence Pratt, MPPM, Senior Lecturer at INCAE Business School, Costa Rica. Lawrence Pratt, graduate of the College of William and Mary (Virginia, USA), Master´s degree from the Yale School of Management (Connecticut, USA). Mr. Pratt is Senior Lecturer (with rank of Associate Professor) at INCAE Business School (www.incae.edu, Alajuela, Costa Rica and Montefresco, Nicaragua), where from 2010 to 2015 he was Director of the Latin American Center for Competitiveness and Sustainable Development (CLACDS). He is founder and director of the Ecobanking Project (www.ecobanking.com) and the Sustainable Markets Intelligence Center (www.cims-la.com). His research focuses on the incorporation of sustainability into national, sectorial and company competitive strategy. He serves as a consultant and advisor to numerous financial service companies in Latin America, Europe and the United States, as well as to manufacturing and natural resources firms. Mr Pratt is a past winner of the Aspen Institute Faculty Pioneer Award.

 Judges from Nestlé Nespresso:

JUDGE SUSTAINABILITY MBA1-06Jean-Marc Duvoisin, CEO, Nestlé Nespresso S.A. Jean-Marc Duvoisin is also Chairman of Nestlé Pension Funds and Board Member of Nestlé Capital Advisers S.A. He has spent the last 27 years working with Nestlé. Prior to being appointed as Nespresso Chief Executive Officer in 2013, he was Deputy Executive Vice President of Nestlé Human Resources and Centre Administration. Much of his career with Nestlé was spent in Central and South America where he started in Colombia in the area of marketing and sales. He later became CEO of Ecuador, then of the region (including Colombia, Venezuela and Ecuador), and finally of Mexico. Mr. Duvoisin has a Master of Economics and of Political Science from Lausanne University.

JUDGE SUSTAINABILITY MBA1-07 Alfonso Gonzalez Loeschen, Chief Customer Officer, Nestlé Nespresso SA. Alfonso Gonzalez joined Nestlé in 1992, starting his career at Nestlé Mexico where he held various positions in sales and marketing for Nescafé, Nesquik and Nestea. After several years in Mexico, he took over a Marketing Advisor role for Nescafé in the Coffee & Beverages Strategic Business Unit in Vevey. In 2000 he returned to Nestlé Mexico, where he became Division Executive Manager for Coffee & Beverages and Food Service. In 2007, Mr. Gonzalez took over new responsibilities moving to Nestlé USA as Vice President of Marketing for the Beverage Division. Early 2012 he became Country Business Manager of Nestlé Puerto Rico, where he managed all business in the market with full responsibility for the Food & Beverage portfolio in Puerto Rico and the Ice Cream business in the Caribbean and Central America. He took over his position at Nespresso in January 2015. Mr. Gonzalez has a degree in Marketing from the Instituto Tecnológico y de Estudios Superiores de Monterrey.

JUDGE SUSTAINABILITY MBA1-03Daniel Weston, General Counsel and Creating Shared Value (CSV) Director at Nestlé Nespresso SA. Daniel joined Nespresso as General Counsel in April 2011 from Nestlé Health Science, bringing to the team a strong mix of legal, intellectual property and commercial management experience. He subsequently took on additional responsibility for Nespresso sustainability approach as CSV Director in January 2015. Prior to joining Nestlé in 2007, Daniel worked for Novartis (in both its pharmaceuticals and consumer health businesses) and Johnson & Johnson. He also worked for 9 months for a medical and educational NGO in Rwanda after his legal studies. Daniel is a British citizen, a Solicitor of the High Court of England & Wales and a CEDR accredited mediator. He is a graduate of Leicester University and Guildford Law School in the UK, and received his business management training from Vlerick Management School in Belgium.

JUDGE SUSTAINABILITY MBA1-10

Laz Martinez, Global Head of Human Resources, Nestlé Nespresso S.A. Mr. Martinez joined Nestlé Nespresso in 2011 as Vice President, Human Resources for Nespresso USA. Under his leadership, his team and he have been instrumental in delivering strategic initiatives creating an employee centric organization. His prior experience includes working for LVMH, Safeway and Li & Fung’s Global Brands Group; a group of companies in luxury fashion retail, grocery retail, and manufacturing & distribution. Laz holds a Bachelor Degree in Organizational Behaviour & Leadership from the University of San Francisco. On May 1st 2017, Laz moved to his current role as Global Head of Human resources for Nespresso, based in Nespresso’s Headquarters.

Prizes

  1. The three finalist teams will be invited to Nespresso MBA Challenge final event at Nespresso headquarters in Switzerland in June 19th, 2017. They will have the opportunity to present and convince a panel of Judges of their proposal; this panel includes Nestlé-Nespresso top executives, high-level academics and sustainability experts. Flight transportation, food and hotel to attend the event will be paid for and arranged by the Challenge organizers.
  2. The winning team will be invited to visit Costa Rica, one of the Grand Crus supplying countries, during one week with all expenses included. There, students and their coach will have the opportunity to travel through beautiful landscapes, visit coffee plantations and coffee processing factories, meet farmers and other stakeholders who can talk about the impact of the Nespresso AAA Sustainable QualityTM Program. They will get a practical understanding of what Nespresso means by its “end to end approach to sustainability” while experiencing this small tropical country, leader in the green economic development
  3. Flight, local transportation, food and hotel to attend the event and the trip to Costa Rica will be paid for and arranged by the Challenge organizers.

Rules to ensure fair competition and avoid conflicts of interest

The MBA Challenge organizers and sponsors wish to avoid situations where any particular team could have, or be perceived to have, an unfair advantage in this case competition, or where a real or perceived conflict of interest could undermine the credibility of the Challenge.

For this reason, the MBA Challenge organizers have set forth the following rules regarding potential conflicts of interest and unfair competition:

  • Any team member who is, or has been an employee of Nespresso S.A. or its parent company Nestle S.A., at any time during the past two years is ineligible to participate in the Challenge.
  • Any team member who has worked as a consultant for Nespresso S.A. in supply chain management, coffee sourcing, or sustainability programs within the past two years is ineligible to participate in the Challenge.
  • Any team member who has been engaged in research or advisory projects (independent or affiliated with any academic or consulting institution) with or for Nespresso S.A. in supply chain management, coffee sourcing or sustainability programs within the past year is ineligible to participate in the Challenge.
  • Any MBA student who took part in a previous Nespresso’s Challenge is ineligible to participate to avoid any perception of an unfair advantage. All Business Schools are encouraged to participate each year in the Challenge but with new team members.

Any violation of these eligibility requirements will lead to immediate disqualification of the team in which the non-eligible member is participating.

  • Faculty or other advisors (instructors or coaches, formal or informal) supporting the teams must disclose to the organizers in writing any relationship (professional or personal) they have had with Nespresso S.A. or Nestle S.A. within the past three years. This disclosure should include a brief explanation of the nature of that relationship, the role the advisor played in supporting the team, and clarify how this role was consistent with the spirit of a fair competition. Failure to disclose a relationship will result in disqualification of the team. The organizers will review and consider the disclosure in a timely manner and render an opinion as to whether the relationship constitutes a conflict or perceived conflict that could negatively affect the competition. The organizers will then issue a decision regarding the eligibility of the team or the advisor.
  • All information and data included in the teams´ submission (in original or analyzed form) must come from either the Case Study itself, the related Background Paper or from publicly available sources. All publicly available sources must be cited using accepted academic standards. Confidential (proprietary or non-public) or “inside information” from the company or its related business associates will not be considered in the analysis, and considered a very significant negative point in the judges’ evaluations.
  • Judges and other reviewers will review all submissions “blindly” (no reference to the academic institution or the team members). The organizers will ensure that no judge will review any submission coming from his or her academic institution or any institution with which she or see has a professional affiliation.

Any questions regarding eligibility, the fairness of the competition, potential conflicts of interest or these rules should contact Challenge Coordinator at contact@sustainabilitymbachallenge.com